Insights

Briefs & analysis

Where the rules around AI and creative work are heading — and where verification fits. Plain analysis from ObraVera, written to be cited.

Brief · EU AI Act Article 50

Marking Is Not Detection

The Article 50 Code of Practice treats detection and verification as first-class obligations, not just marking. Marking at generation and detectability after distribution are two different acts — and where positioning in this space most often overreaches.

20 June 2026